New Zealand

Shopify Stores in New Zealand (NZ)

This is a comprehensive report on Shopify Stores in New Zealand. We will provide you with information on these stores from many different angles, from distribution by category, number of products sold, growth, backlinks strength (SEO difficulty), popularity of stores, usage of social media, technology/apps usage and many others.

Update March 2022: we are migrating our data to new database and will finish it by the end of March 2022.

Top Verticals / Categories for Shopify Stores in New Zealand

We follow a modified Google Product Taxonomy for classifying Shopify Stores into respective categories. Each store is categorised into 3 Tiers using a machine learning model developed by our platform The number of Shopify Stores in each Tier 1 category can be found in the following table (for New Zealand):

Most common tags used by Shopify Stores in New Zealand

We have developed a machine learning model for automated generation of (up to 100) tags for each product name. Addition of product tags to your website can lead to better rankings and thus more visits from search engines. The reason for this is because tags better define your content for search engine algorithms. We have generated tags for millions of products sold by shopify stores. Here is a selection of more popular tags found for products sold by Shopify stores in New Zealand (full list on per category/vertical level is available with subscription to our plans):

attracts birds   baby   bee forage   cotton   drought resistant   earrings   easy to grow   frost resistant   full sun   handmade   home garden   kids   landscaping   new zealand   nz native   salt resistant   silver   sprint3   top   tops   wind tolerant  

If you want to use our tag generation solution for your own online stores, please visit our website

Growth of Shopify Stores in New Zealand - number of starts by quarter

We are using whois information and other supplementary data services to determine the launch date of each store. Data for last 4 quarters are only available with subscription to our plan (see pricing for more information). The following table shows the number of starts of new shops per quarter (for New Zealand):

Quarter Number of stores started in Quarter
2021-Q1 57
2020-Q4 52
2020-Q3 64
2020-Q2 53
2020-Q1 37
2019-Q4 26
2019-Q3 26
2019-Q2 31
2019-Q1 29
2018-Q4 16
2018-Q3 19
2018-Q2 16
2018-Q1 11
2017-Q4 17
2017-Q3 15
2017-Q2 11
2017-Q1 12
2016-Q4 18
2016-Q3 10
2016-Q2 8
2016-Q1 4
2015-Q4 8
2015-Q3 9
2015-Q2 3
2015-Q1 8
2014-Q4 9
2014-Q3 4
2014-Q2 6
2014-Q1 4
2013-Q4 1
2013-Q3 1
2013-Q1 1
2012-Q4 4
2012-Q3 1
2012-Q2 1
2012-Q1 2

Cumulative number of Shopify Stores by quarter in New Zealand

Another interesting table that shows popularity of Shopify Stores is the cumulative number of stores in each quarter in New Zealand:

Quarter Cumulative number of stores by quarter
2012-Q1 2
2012-Q2 3
2012-Q3 4
2012-Q4 8
2013-Q1 9
2013-Q3 10
2013-Q4 11
2014-Q1 15
2014-Q2 21
2014-Q3 25
2014-Q4 34
2015-Q1 42
2015-Q2 45
2015-Q3 54
2015-Q4 62
2016-Q1 66
2016-Q2 74
2016-Q3 84
2016-Q4 102
2017-Q1 114
2017-Q2 125
2017-Q3 140
2017-Q4 157
2018-Q1 168
2018-Q2 184
2018-Q3 203
2018-Q4 219
2019-Q1 248
2019-Q2 279
2019-Q3 305
2019-Q4 331
2020-Q1 368
2020-Q2 421
2020-Q3 485
2020-Q4 537
2021-Q1 594

Social Media Use by Shopify Stores from New Zealand

Social Media is an important source of visits for the online stores. We have analysed how many stores have Facebook, Instagram, Linkedin, Youtube and/or Twitter contacts on their website (if you subscribe to our plans, you can get social media/contact info for each of our 1+ million stores that we track). Results of our analysis are shown in the following table:

Social Media Number of stores with social media contact
facebook 10516
instagram 9874
linkedin 238
twitter 1150
youtube 226

Email Use by Shopify Stores from New Zealand

Email is used by 2648 Shopify Stores in New Zealand.

Phone Use by Shopify Stores from New Zealand

Phone is used by 1332 Shopify Stores in New Zealand.

Domain extension use by Shopify Stores from New Zealand

If you are setting up a new online store and are unsure which domain extension should you use, you can check out our statistics below on which domain extensions are most popular in New Zealand.

Domain extension Number of stores with domain extension 5077
.com 2688
.nz 706
.co 139 110 42
.shop 41
.store 40
.online 28
.net 27 27
.kiwi 26 25
.org 16
.eu 16 9
.coffee 7
.io 5
.art 5
.info 4

Shopify Stores from New Zealand with Best Tranco Rank

For estimates of online stores popularity we use research-oriented top sites rankings from Tranco (Tranco research paper). Listed below are some of the most popular shopify stores from New Zealand, according to Tranco Ranks.

SEO Difficulty (backlinks) - Distribution of Shopify Stores with respect to Open Page Rank (measuring SEO difficulty) from New Zealand

One of the most important factors for ranking a website on search engines is its backlink profile. We use open-source Open Page Rank as the measure of backlinks strengths of individual domains. Listed below is distribution of online stores over different Open Page Rank intervals. If you want to know which verticals/categories in New Zealand are the least difficult ones in terms of backlinks and SEO, please subscribe to our plans.

Open Page Rank interval Number of stores in Open Page Rank interval
0-1 1522
1-2 733
2-3 431
3-4 41
4-5 5
5-6 0
6-7 0
7-8 0
8-9 0

Number of products sold by Shopify Stores in New Zealand

An important information about a store is the number of products it sells. In the table below you can find distribution of online stores in terms of the number of products that they offer on their website.

Number of product range Number of stores in product number range
0-50 7200
50-100 1994
100-150 924
150-200 564
200-250 434
250-300 338
300-350 310
400-450 182
550-600 178
350-400 170
450-500 148
500-550 116
700-750 90
900-950 80
750-800 70
800-850 66
650-700 58
600-650 52
850-900 44

Tranco Rank distribution for Shopify Stores in New Zealand

Tranco Rank is a measure for popularity of websites (for more information see Tranco research). In the table below you can find how many online stores are in different Tranco Rank ranges. If you subscribe to our plans, you can see which Verticals/Categories are most popular for online stores in New Zealand.

Tranco Rank range (lower rank is better) Number of stores in Tranco rank range
0-100000 0
100000-200000 0
200000-300000 1
300000-400000 2
400000-500000 1
500000-600000 0
600000-700000 1
700000-800000 5
800000-900000 0
900000-1000000 3