This is a comprehensive report on Shopify Stores in New Zealand.
We will provide you with information on these stores from many different angles, from distribution by category, number of products sold, growth, backlinks strength (SEO difficulty), popularity of stores, usage of social media, technology/apps usage and many others.
Update March 2022: we are migrating our data to new database and will finish it by the end of March 2022.
We follow a modified Google Product Taxonomy for classifying Shopify Stores into respective categories. Each store is categorised into 3 Tiers using a machine learning model developed by our platform www.productcategorization.com. The number of Shopify Stores in each Tier 1 category can be found in the following table (for New Zealand):
|Category||Number of stores|
|Apparel & Accessories||2052|
|Home & Garden||1550|
|Food, Beverages & Tobacco||768|
|Health & Beauty||584|
|Baby & Toddler||187|
|Arts & Entertainment||172|
|Toys & Games||160|
|Animals & Pet Supplies||143|
|Business & Industrial||117|
|Luggage & Bags||81|
|Vehicles & Parts||38|
|Cameras & Optics||21|
|Religious & Ceremonial||12|
We have developed a machine learning model for automated generation of (up to 100) tags for each product name.
Addition of product tags to your website can lead to better rankings and thus more visits from search engines. The reason for this is because tags better define your content for search engine algorithms.
We have generated tags for millions of products sold by shopify stores. Here is a selection of more popular tags found for products sold by Shopify stores in
New Zealand (full list on per category/vertical level is available with subscription to our plans):
attracts birds baby bee forage cotton drought resistant earrings easy to grow frost resistant full sun handmade home garden kids landscaping new zealand nz native salt resistant silver sprint3 top tops wind tolerant
If you want to use our tag generation solution for your own online stores, please visit our website www.producttagging.io.
We are using whois information and other supplementary data services to determine the launch date of each store. Data for last 4 quarters are only available with subscription to our plan (see pricing for more information). The following table shows the number of starts of new shops per quarter (for New Zealand):
|Quarter||Number of stores started in Quarter|
Another interesting table that shows popularity of Shopify Stores is the cumulative number of stores in each quarter in New Zealand:
|Quarter||Cumulative number of stores by quarter|
Social Media is an important source of visits for the online stores. We have analysed how many stores have Facebook, Instagram, Linkedin, Youtube and/or Twitter contacts on their website (if you subscribe to our plans, you can get social media/contact info for each of our 1+ million stores that we track). Results of our analysis are shown in the following table:
|Social Media||Number of stores with social media contact|
Email is used by 2648 Shopify Stores in New Zealand.
Phone is used by 1332 Shopify Stores in New Zealand.
If you are setting up a new online store and are unsure which domain extension should you use, you can check out our statistics below on which domain extensions are most popular in New Zealand.
|Domain extension||Number of stores with domain extension|
For estimates of online stores popularity we use research-oriented top sites rankings from Tranco (Tranco research paper). Listed below are some of the most popular shopify stores from New Zealand, according to Tranco Ranks.
One of the most important factors for ranking a website on search engines is its backlink profile. We use open-source Open Page Rank as the measure of backlinks strengths of individual domains. Listed below is distribution of online stores over different Open Page Rank intervals. If you want to know which verticals/categories in New Zealand are the least difficult ones in terms of backlinks and SEO, please subscribe to our plans.
|Open Page Rank interval||Number of stores in Open Page Rank interval|
An important information about a store is the number of products it sells. In the table below you can find distribution of online stores in terms of the number of products that they offer on their website.
|Number of product range||Number of stores in product number range|
Tranco Rank is a measure for popularity of websites (for more information see Tranco research).
In the table below you can find how many online stores are in different Tranco Rank ranges.
If you subscribe to our plans, you can see which Verticals/Categories are most popular for online stores in New Zealand.
|Tranco Rank range (lower rank is better)||Number of stores in Tranco rank range|