Shopify Stores in Netherlands (NL)

This is a comprehensive report on Shopify Stores in Netherlands. We will provide you with information on these stores from many different angles, from distribution by category, number of products sold, growth, backlinks strength (SEO difficulty), popularity of stores, usage of social media, technology/apps usage and many others.

Update March 2022: we are migrating our data to new database and will finish it by the end of March 2022.

Top Verticals / Categories for Shopify Stores in Netherlands

We follow a modified Google Product Taxonomy for classifying Shopify Stores into respective categories. Each store is categorised into 3 Tiers using a machine learning model developed by our platform The number of Shopify Stores in each Tier 1 category can be found in the following table (for Netherlands):

Category Number of stores
Apparel & Accessories 1249
Home & Garden 567
Hardware 185
Health & Beauty 180
Sporting Goods 154
Food, Beverages & Tobacco 115
Electronics 85
Office Supplies 63
Arts & Entertainment 61
Toys & Games 56
Luggage & Bags 45
Business & Industrial 44
Baby & Toddler 39
Animals & Pet Supplies 36
Furniture 23
Software 22
Media 21
Religious & Ceremonial 10
Cameras & Optics 10
Vehicles & Parts 5
Mature 4

Most common tags used by Shopify Stores in Netherlands

We have developed a machine learning model for automated generation of (up to 100) tags for each product name. Addition of product tags to your website can lead to better rankings and thus more visits from search engines. The reason for this is because tags better define your content for search engine algorithms. We have generated tags for millions of products sold by shopify stores. Here is a selection of more popular tags found for products sold by Shopify stores in Netherlands (full list on per category/vertical level is available with subscription to our plans):

carignan   cotton   exclusief-online   free-delivery   gold   handmade   israelische wijn   kosher   men   necklace   rode wijn   silver   sneakers   spaanse wijn   t-shirts   unisex   vintage   wijn   woman   women   wooden  

If you want to use our tag generation solution for your own online stores, please visit our website

Growth of Shopify Stores in Netherlands - number of starts by quarter

We are using whois information and other supplementary data services to determine the launch date of each store. Data for last 4 quarters are only available with subscription to our plan (see pricing for more information). The following table shows the number of starts of new shops per quarter (for Netherlands):

Quarter Number of stores started in Quarter
2021-Q1 128
2020-Q4 101
2020-Q3 99
2020-Q2 67
2020-Q1 49
2019-Q4 33
2019-Q3 27
2019-Q2 22
2019-Q1 18
2018-Q4 18
2018-Q3 16
2018-Q2 11
2018-Q1 12
2017-Q4 5
2017-Q3 12
2017-Q2 8
2017-Q1 9
2016-Q4 6
2016-Q3 6
2016-Q2 8
2016-Q1 6
2015-Q4 10
2015-Q3 2
2015-Q2 1
2015-Q1 4
2014-Q4 4
2014-Q3 5
2014-Q2 3
2014-Q1 5
2013-Q3 2
2013-Q2 2
2013-Q1 1
2012-Q4 4
2012-Q3 2
2012-Q2 1
2012-Q1 1

Cumulative number of Shopify Stores by quarter in Netherlands

Another interesting table that shows popularity of Shopify Stores is the cumulative number of stores in each quarter in Netherlands:

Quarter Cumulative number of stores by quarter
2012-Q1 1
2012-Q2 2
2012-Q3 4
2012-Q4 8
2013-Q1 9
2013-Q2 11
2013-Q3 13
2014-Q1 18
2014-Q2 21
2014-Q3 26
2014-Q4 30
2015-Q1 34
2015-Q2 35
2015-Q3 37
2015-Q4 47
2016-Q1 53
2016-Q2 61
2016-Q3 67
2016-Q4 73
2017-Q1 82
2017-Q2 90
2017-Q3 102
2017-Q4 107
2018-Q1 119
2018-Q2 130
2018-Q3 146
2018-Q4 164
2019-Q1 182
2019-Q2 204
2019-Q3 231
2019-Q4 264
2020-Q1 313
2020-Q2 380
2020-Q3 479
2020-Q4 580
2021-Q1 708

Social Media Use by Shopify Stores from Netherlands

Social Media is an important source of visits for the online stores. We have analysed how many stores have Facebook, Instagram, Linkedin, Youtube and/or Twitter contacts on their website (if you subscribe to our plans, you can get social media/contact info for each of our 1+ million stores that we track). Results of our analysis are shown in the following table:

Social Media Number of stores with social media contact
facebook 3636
instagram 4332
linkedin 212
twitter 852
youtube 138

Email Use by Shopify Stores from Netherlands

Email is used by 1052 Shopify Stores in Netherlands.

Phone Use by Shopify Stores from Netherlands

Phone is used by 304 Shopify Stores in Netherlands.

Domain extension use by Shopify Stores from Netherlands

If you are setting up a new online store and are unsure which domain extension should you use, you can check out our statistics below on which domain extensions are most popular in Netherlands.

Domain extension Number of stores with domain extension
.com 2941
.nl 2791
.eu 221
.de 141
.shop 129
.be 103
.store 85
.co 63
.fr 59
.se 46 40
.net 39
.online 20
.org 20
.it 19
.dk 17
.es 15
.amsterdam 15
.nu 12
.uk 11

Shopify Stores from Netherlands with Best Tranco Rank

For estimates of online stores popularity we use research-oriented top sites rankings from Tranco (Tranco research paper). Listed below are some of the most popular shopify stores from Netherlands, according to Tranco Ranks.

Domain Tranco Rank 119345 220890 224894 273662 366921 407121 416899 486836 518854 583658

SEO Difficulty (backlinks) - Distribution of Shopify Stores with respect to Open Page Rank (measuring SEO difficulty) from Netherlands

One of the most important factors for ranking a website on search engines is its backlink profile. We use open-source Open Page Rank as the measure of backlinks strengths of individual domains. Listed below is distribution of online stores over different Open Page Rank intervals. If you want to know which verticals/categories in Netherlands are the least difficult ones in terms of backlinks and SEO, please subscribe to our plans.

Open Page Rank interval Number of stores in Open Page Rank interval
0-1 855
1-2 225
2-3 135
3-4 28
4-5 8
5-6 0
6-7 0
7-8 0
8-9 0

Number of products sold by Shopify Stores in Netherlands

An important information about a store is the number of products it sells. In the table below you can find distribution of online stores in terms of the number of products that they offer on their website.

Number of product range Number of stores in product number range
0-50 3230
50-100 806
100-150 356
150-200 212
200-250 158
250-300 92
300-350 68
350-400 50
400-450 48
450-500 36
650-700 30
500-550 20
550-600 20
700-750 14
850-900 14
800-850 12
900-950 12
600-650 8
750-800 2

Tranco Rank distribution for Shopify Stores in Netherlands

Tranco Rank is a measure for popularity of websites (for more information see Tranco research). In the table below you can find how many online stores are in different Tranco Rank ranges. If you subscribe to our plans, you can see which Verticals/Categories are most popular for online stores in Netherlands.

Tranco Rank range (lower rank is better) Number of stores in Tranco rank range
0-100000 0
100000-200000 0
200000-300000 1
300000-400000 3
400000-500000 3
500000-600000 1
600000-700000 2
700000-800000 2
800000-900000 3
900000-1000000 6