Shopify Stores in Italy (IT)

This is a comprehensive report on Shopify Stores in Italy. We will provide you with information on these stores from many different angles, from distribution by category, number of products sold, growth, backlinks strength (SEO difficulty), popularity of stores, usage of social media, technology/apps usage and many others.

Update March 2022: we are migrating our data to new database and will finish it by the end of March 2022.

Top Verticals / Categories for Shopify Stores in Italy

We follow a modified Google Product Taxonomy for classifying Shopify Stores into respective categories. Each store is categorised into 3 Tiers using a machine learning model developed by our platform The number of Shopify Stores in each Tier 1 category can be found in the following table (for Italy):

Category Number of stores
Apparel & Accessories 988
Home & Garden 444
Hardware 139
Health & Beauty 139
Sporting Goods 91
Electronics 66
Food, Beverages & Tobacco 60
Animals & Pet Supplies 51
Luggage & Bags 51
Office Supplies 35
Business & Industrial 33
Toys & Games 28
Baby & Toddler 25
Arts & Entertainment 23
Furniture 14
Media 12
Software 12
Religious & Ceremonial 9
Mature 4
Cameras & Optics 4
Vehicles & Parts 4

Most common tags used by Shopify Stores in Italy

We have developed a machine learning model for automated generation of (up to 100) tags for each product name. Addition of product tags to your website can lead to better rankings and thus more visits from search engines. The reason for this is because tags better define your content for search engine algorithms. We have generated tags for millions of products sold by shopify stores. Here is a selection of more popular tags found for products sold by Shopify stores in Italy (full list on per category/vertical level is available with subscription to our plans):

abbigliamento   cotone   cotton   donna   estate   fashion   gold   handmade   home   made in italy   men   men's clothing   nero   silver   t-shirt   t-shirts   unisex   uomo   vintage   woman   women  

If you want to use our tag generation solution for your own online stores, please visit our website

Growth of Shopify Stores in Italy - number of starts by quarter

We are using whois information and other supplementary data services to determine the launch date of each store. Data for last 4 quarters are only available with subscription to our plan (see pricing for more information). The following table shows the number of starts of new shops per quarter (for Italy):

Quarter Number of stores started in Quarter
2021-Q1 430
2020-Q4 361
2020-Q3 194
2020-Q2 301
2020-Q1 136
2019-Q4 83
2019-Q3 46
2019-Q2 67
2019-Q1 63
2018-Q4 25
2018-Q3 35
2018-Q2 25
2018-Q1 27
2017-Q4 29
2017-Q3 17
2017-Q2 13
2017-Q1 12
2016-Q4 12
2016-Q3 14
2016-Q2 11
2016-Q1 18
2015-Q4 9
2015-Q3 5
2015-Q2 5
2015-Q1 15
2014-Q4 8
2014-Q3 13
2014-Q2 8
2014-Q1 12
2013-Q4 9
2013-Q3 5
2013-Q2 8
2013-Q1 12
2012-Q4 4
2012-Q3 6
2012-Q2 6
2012-Q1 2

Cumulative number of Shopify Stores by quarter in Italy

Another interesting table that shows popularity of Shopify Stores is the cumulative number of stores in each quarter in Italy:

Quarter Cumulative number of stores by quarter
2012-Q1 2
2012-Q2 8
2012-Q3 14
2012-Q4 18
2013-Q1 30
2013-Q2 38
2013-Q3 43
2013-Q4 52
2014-Q1 64
2014-Q2 72
2014-Q3 85
2014-Q4 93
2015-Q1 108
2015-Q2 113
2015-Q3 118
2015-Q4 127
2016-Q1 145
2016-Q2 156
2016-Q3 170
2016-Q4 182
2017-Q1 194
2017-Q2 207
2017-Q3 224
2017-Q4 253
2018-Q1 280
2018-Q2 305
2018-Q3 340
2018-Q4 365
2019-Q1 428
2019-Q2 495
2019-Q3 541
2019-Q4 624
2020-Q1 760
2020-Q2 1061
2020-Q3 1255
2020-Q4 1616
2021-Q1 2046

Social Media Use by Shopify Stores from Italy

Social Media is an important source of visits for the online stores. We have analysed how many stores have Facebook, Instagram, Linkedin, Youtube and/or Twitter contacts on their website (if you subscribe to our plans, you can get social media/contact info for each of our 1+ million stores that we track). Results of our analysis are shown in the following table:

Social Media Number of stores with social media contact
facebook 2684
instagram 3200
linkedin 96
twitter 376
youtube 44

Email Use by Shopify Stores from Italy

Email is used by 868 Shopify Stores in Italy.

Phone Use by Shopify Stores from Italy

Phone is used by 242 Shopify Stores in Italy.

Domain extension use by Shopify Stores from Italy

If you are setting up a new online store and are unsure which domain extension should you use, you can check out our statistics below on which domain extensions are most popular in Italy.

Domain extension Number of stores with domain extension
.com 5397
.it 3565
.shop 303
.eu 136
.store 136
.net 115
.co 57
.fr 45 36
.org 29
.de 22
.online 21
.es 18
.us 16
.art 9
.be 8
.boutique 8
.info 8
.cc 7
.me 7

Shopify Stores from Italy with Best Tranco Rank

For estimates of online stores popularity we use research-oriented top sites rankings from Tranco (Tranco research paper). Listed below are some of the most popular shopify stores from Italy, according to Tranco Ranks.

Domain Tranco Rank 44057 103109 131314 165812 166062 197069 217697 244532 249748 275191

SEO Difficulty (backlinks) - Distribution of Shopify Stores with respect to Open Page Rank (measuring SEO difficulty) from Italy

One of the most important factors for ranking a website on search engines is its backlink profile. We use open-source Open Page Rank as the measure of backlinks strengths of individual domains. Listed below is distribution of online stores over different Open Page Rank intervals. If you want to know which verticals/categories in Italy are the least difficult ones in terms of backlinks and SEO, please subscribe to our plans.

Open Page Rank interval Number of stores in Open Page Rank interval
0-1 993
1-2 159
2-3 67
3-4 18
4-5 1
5-6 0
6-7 0
7-8 0
8-9 0

Number of products sold by Shopify Stores in Italy

An important information about a store is the number of products it sells. In the table below you can find distribution of online stores in terms of the number of products that they offer on their website.

Number of product range Number of stores in product number range
0-50 2004
50-100 700
100-150 310
150-200 210
200-250 122
250-300 118
300-350 80
350-400 68
400-450 44
500-550 30
450-500 26
550-600 22
850-900 20
650-700 14
700-750 12
900-950 12
800-850 10
600-650 8
750-800 8

Tranco Rank distribution for Shopify Stores in Italy

Tranco Rank is a measure for popularity of websites (for more information see Tranco research). In the table below you can find how many online stores are in different Tranco Rank ranges. If you subscribe to our plans, you can see which Verticals/Categories are most popular for online stores in Italy.

Tranco Rank range (lower rank is better) Number of stores in Tranco rank range
0-100000 1
100000-200000 3
200000-300000 1
300000-400000 2
400000-500000 1
500000-600000 4
600000-700000 3
700000-800000 1
800000-900000 4
900000-1000000 2