Shopify Stores in Germany (DE)

This is a comprehensive report on Shopify Stores in Germany. We will provide you with information on these stores from many different angles, from distribution by category, number of products sold, growth, backlinks strength (SEO difficulty), popularity of stores, usage of social media, technology/apps usage and many others.

Update March 2022: we are migrating our data to new database and will finish it by the end of March 2022.

Top Verticals / Categories for Shopify Stores in Germany

We follow a modified Google Product Taxonomy for classifying Shopify Stores into respective categories. Each store is categorised into 3 Tiers using a machine learning model developed by our platform The number of Shopify Stores in each Tier 1 category can be found in the following table (for Germany):

Category Number of stores
Apparel & Accessories 1535
Home & Garden 821
Sporting Goods 219
Hardware 210
Health & Beauty 195
Food, Beverages & Tobacco 119
Electronics 103
Office Supplies 92
Animals & Pet Supplies 90
Toys & Games 90
Luggage & Bags 51
Arts & Entertainment 46
Baby & Toddler 41
Business & Industrial 40
Media 37
Furniture 26
Software 22
Cameras & Optics 17
Vehicles & Parts 10
Religious & Ceremonial 5
Mature 4

Most common tags used by Shopify Stores in Germany

We have developed a machine learning model for automated generation of (up to 100) tags for each product name. Addition of product tags to your website can lead to better rankings and thus more visits from search engines. The reason for this is because tags better define your content for search engine algorithms. We have generated tags for millions of products sold by shopify stores. Here is a selection of more popular tags found for products sold by Shopify stores in Germany (full list on per category/vertical level is available with subscription to our plans):

berlin   cotton   damen   geschenk   gold   handmade   handy-schutzhülle   handyschutzhülle   herren   jewelry   men   schutzhülle   schwarz   silver   smartphone case   smartphone cover   t-shirt   t-shirts   unisex   vintage   women  

If you want to use our tag generation solution for your own online stores, please visit our website

Growth of Shopify Stores in Germany - number of starts by quarter

We are using whois information and other supplementary data services to determine the launch date of each store. Data for last 4 quarters are only available with subscription to our plan (see pricing for more information). The following table shows the number of starts of new shops per quarter (for Germany):

Quarter Number of stores started in Quarter
2021-Q1 280
2020-Q4 233
2020-Q3 181
2020-Q2 175
2020-Q1 113
2019-Q4 88
2019-Q3 78
2019-Q2 43
2019-Q1 64
2018-Q4 36
2018-Q3 34
2018-Q2 42
2018-Q1 44
2017-Q4 28
2017-Q3 25
2017-Q2 31
2017-Q1 21
2016-Q4 25
2016-Q3 21
2016-Q2 20
2016-Q1 17
2015-Q4 8
2015-Q3 10
2015-Q2 10
2015-Q1 13
2014-Q4 8
2014-Q3 11
2014-Q2 6
2014-Q1 14
2013-Q4 4
2013-Q3 10
2013-Q2 3
2013-Q1 11
2012-Q4 1
2012-Q3 3
2012-Q2 5
2012-Q1 4

Cumulative number of Shopify Stores by quarter in Germany

Another interesting table that shows popularity of Shopify Stores is the cumulative number of stores in each quarter in Germany:

Quarter Cumulative number of stores by quarter
2012-Q1 4
2012-Q2 9
2012-Q3 12
2012-Q4 13
2013-Q1 24
2013-Q2 27
2013-Q3 37
2013-Q4 41
2014-Q1 55
2014-Q2 61
2014-Q3 72
2014-Q4 80
2015-Q1 93
2015-Q2 103
2015-Q3 113
2015-Q4 121
2016-Q1 138
2016-Q2 158
2016-Q3 179
2016-Q4 204
2017-Q1 225
2017-Q2 256
2017-Q3 281
2017-Q4 309
2018-Q1 353
2018-Q2 395
2018-Q3 429
2018-Q4 465
2019-Q1 529
2019-Q2 572
2019-Q3 650
2019-Q4 738
2020-Q1 851
2020-Q2 1026
2020-Q3 1207
2020-Q4 1440
2021-Q1 1720

Social Media Use by Shopify Stores from Germany

Social Media is an important source of visits for the online stores. We have analysed how many stores have Facebook, Instagram, Linkedin, Youtube and/or Twitter contacts on their website (if you subscribe to our plans, you can get social media/contact info for each of our 1+ million stores that we track). Results of our analysis are shown in the following table:

Social Media Number of stores with social media contact
facebook 4144
instagram 5212
linkedin 160
twitter 904
youtube 68

Email Use by Shopify Stores from Germany

Email is used by 1212 Shopify Stores in Germany.

Phone Use by Shopify Stores from Germany

Phone is used by 346 Shopify Stores in Germany.

Domain extension use by Shopify Stores from Germany

If you are setting up a new online store and are unsure which domain extension should you use, you can check out our statistics below on which domain extensions are most popular in Germany.

Domain extension Number of stores with domain extension
.de 11413
.com 7019
.shop 823
.eu 461
.net 234
.store 205
.at 130
.fr 113
.co 91
.ch 84
.org 76 68
.it 57
.nl 50
.online 42
.berlin 38
.es 37
.me 29
.us 24
.dk 23

Shopify Stores from Germany with Best Tranco Rank

For estimates of online stores popularity we use research-oriented top sites rankings from Tranco (Tranco research paper). Listed below are some of the most popular shopify stores from Germany, according to Tranco Ranks.

Domain Tranco Rank 18594 47230 136984 190644 191680 195924 222431 249161 259019 291948

SEO Difficulty (backlinks) - Distribution of Shopify Stores with respect to Open Page Rank (measuring SEO difficulty) from Germany

One of the most important factors for ranking a website on search engines is its backlink profile. We use open-source Open Page Rank as the measure of backlinks strengths of individual domains. Listed below is distribution of online stores over different Open Page Rank intervals. If you want to know which verticals/categories in Germany are the least difficult ones in terms of backlinks and SEO, please subscribe to our plans.

Open Page Rank interval Number of stores in Open Page Rank interval
0-1 3847
1-2 986
2-3 549
3-4 80
4-5 12
5-6 0
6-7 0
7-8 0
8-9 0

Number of products sold by Shopify Stores in Germany

An important information about a store is the number of products it sells. In the table below you can find distribution of online stores in terms of the number of products that they offer on their website.

Number of product range Number of stores in product number range
0-50 3774
50-100 1084
100-150 496
150-200 254
200-250 220
300-350 158
250-300 116
350-400 100
450-500 70
400-450 56
550-600 54
500-550 40
600-650 20
650-700 20
900-950 18
700-750 16
750-800 14
850-900 14
800-850 8

Tranco Rank distribution for Shopify Stores in Germany

Tranco Rank is a measure for popularity of websites (for more information see Tranco research). In the table below you can find how many online stores are in different Tranco Rank ranges. If you subscribe to our plans, you can see which Verticals/Categories are most popular for online stores in Germany.

Tranco Rank range (lower rank is better) Number of stores in Tranco rank range
0-100000 3
100000-200000 1
200000-300000 4
300000-400000 6
400000-500000 3
500000-600000 5
600000-700000 3
700000-800000 8
800000-900000 10
900000-1000000 8