Shopify Stores in Australia (AU)

This is a comprehensive report on Shopify Stores in Australia. We will provide you with information on these stores from many different angles, from distribution by category, number of products sold, growth, backlinks strength (SEO difficulty), popularity of stores, usage of social media, technology/apps usage and many others.

Update March 2022: we are migrating our data to new database and will finish it by the end of March 2022.

Top Verticals / Categories for Shopify Stores in Australia

We follow a modified Google Product Taxonomy for classifying Shopify Stores into respective categories. Each store is categorised into 3 Tiers using a machine learning model developed by our platform The number of Shopify Stores in each Tier 1 category can be found in the following table (for Australia):

Most common tags used by Shopify Stores in Australia

We have developed a machine learning model for automated generation of (up to 100) tags for each product name. Addition of product tags to your website can lead to better rankings and thus more visits from search engines. The reason for this is because tags better define your content for search engine algorithms. We have generated tags for millions of products sold by shopify stores. Here is a selection of more popular tags found for products sold by Shopify stores in Australia (full list on per category/vertical level is available with subscription to our plans):

If you want to use our tag generation solution for your own online stores, please visit our website

Growth of Shopify Stores in Australia - number of starts by quarter

We are using whois information and other supplementary data services to determine the launch date of each store. Data for last 4 quarters are only available with subscription to our plan (see pricing for more information). The following table shows the number of starts of new shops per quarter (for Australia):

Quarter Number of stores started in Quarter
2021-Q1 524
2020-Q4 453
2020-Q3 485
2020-Q2 387
2020-Q1 249
2019-Q4 182
2019-Q3 174
2019-Q2 146
2019-Q1 167
2018-Q4 135
2018-Q3 114
2018-Q2 102
2018-Q1 116
2017-Q4 91
2017-Q3 91
2017-Q2 96
2017-Q1 82
2016-Q4 67
2016-Q3 51
2016-Q2 60
2016-Q1 47
2015-Q4 33
2015-Q3 39
2015-Q2 23
2015-Q1 43
2014-Q4 30
2014-Q3 27
2014-Q2 20
2014-Q1 25
2013-Q4 15
2013-Q3 20
2013-Q2 16
2013-Q1 20
2012-Q4 11
2012-Q3 11
2012-Q2 11
2012-Q1 16

Cumulative number of Shopify Stores by quarter in Australia

Another interesting table that shows popularity of Shopify Stores is the cumulative number of stores in each quarter in Australia:

Quarter Cumulative number of stores by quarter
2012-Q1 16
2012-Q2 27
2012-Q3 38
2012-Q4 49
2013-Q1 69
2013-Q2 85
2013-Q3 105
2013-Q4 120
2014-Q1 145
2014-Q2 165
2014-Q3 192
2014-Q4 222
2015-Q1 265
2015-Q2 288
2015-Q3 327
2015-Q4 360
2016-Q1 407
2016-Q2 467
2016-Q3 518
2016-Q4 585
2017-Q1 667
2017-Q2 763
2017-Q3 854
2017-Q4 945
2018-Q1 1061
2018-Q2 1163
2018-Q3 1277
2018-Q4 1412
2019-Q1 1579
2019-Q2 1725
2019-Q3 1899
2019-Q4 2081
2020-Q1 2330
2020-Q2 2717
2020-Q3 3202
2020-Q4 3655
2021-Q1 4179

Social Media Use by Shopify Stores from Australia

Social Media is an important source of visits for the online stores. We have analysed how many stores have Facebook, Instagram, Linkedin, Youtube and/or Twitter contacts on their website (if you subscribe to our plans, you can get social media/contact info for each of our 1+ million stores that we track). Results of our analysis are shown in the following table:

Social Media Number of stores with social media contact
facebook 52988
instagram 56112
linkedin 1084
twitter 7256
youtube 954

Email Use by Shopify Stores from Australia

Email is used by 13084 Shopify Stores in Australia.

Phone Use by Shopify Stores from Australia

Phone is used by 5262 Shopify Stores in Australia.

Domain extension use by Shopify Stores from Australia

If you are setting up a new online store and are unsure which domain extension should you use, you can check out our statistics below on which domain extensions are most popular in Australia.

Domain extension Number of stores with domain extension 24940
.com 18854
.co 758
.net 387
.shop 381 359
.store 312 209 166
.online 134
.org 111
.us 48 39
.cc 25 24
.uk 23
.info 23
.life 22
.studio 22
.biz 22

Shopify Stores from Australia with Best Tranco Rank

For estimates of online stores popularity we use research-oriented top sites rankings from Tranco (Tranco research paper). Listed below are some of the most popular shopify stores from Australia, according to Tranco Ranks.

SEO Difficulty (backlinks) - Distribution of Shopify Stores with respect to Open Page Rank (measuring SEO difficulty) from Australia

One of the most important factors for ranking a website on search engines is its backlink profile. We use open-source Open Page Rank as the measure of backlinks strengths of individual domains. Listed below is distribution of online stores over different Open Page Rank intervals. If you want to know which verticals/categories in Australia are the least difficult ones in terms of backlinks and SEO, please subscribe to our plans.

Open Page Rank interval Number of stores in Open Page Rank interval
0-1 11637
1-2 3051
2-3 3007
3-4 320
4-5 36
5-6 0
6-7 0
7-8 0
8-9 0

Number of products sold by Shopify Stores in Australia

An important information about a store is the number of products it sells. In the table below you can find distribution of online stores in terms of the number of products that they offer on their website.

Number of product range Number of stores in product number range
0-50 37006
50-100 11308
100-150 5822
150-200 3654
200-250 2304
250-300 1740
300-350 1374
350-400 1154
400-450 930
450-500 898
500-550 682
550-600 594
600-650 508
650-700 412
700-750 358
750-800 304
800-850 298
850-900 298
900-950 254

Tranco Rank distribution for Shopify Stores in Australia

Tranco Rank is a measure for popularity of websites (for more information see Tranco research). In the table below you can find how many online stores are in different Tranco Rank ranges. If you subscribe to our plans, you can see which Verticals/Categories are most popular for online stores in Australia.

Tranco Rank range (lower rank is better) Number of stores in Tranco rank range
0-100000 2
100000-200000 2
200000-300000 11
300000-400000 8
400000-500000 11
500000-600000 16
600000-700000 18
700000-800000 24
800000-900000 22
900000-1000000 20